Social Media Strategies for Investing by Brian D. Egger

Author:Brian D. Egger [Egger, Brian D]
Language: eng
Format: epub
Publisher: Adams Media, Inc.

Other Curating Websites

There are other investment and financial websites that position themselves as curators of Internet-based content. StreetEYE ( www.streeteye.com ) is one such site. It incorporates a voting mechanism in order to generate a list of “today’s top financial market news, as voted by you.” StreetEYE sources its headlines from Twitter and financial blogs, and ranks items based on the frequency with which they are shared by other users of social media platforms.

Each StreetEYE headline item is assigned a “hotness” index. That index is based on the number of visitors who either share, up-vote, or click on the headline. As a result, StreetEYE, as a curator of online content, tends to feature social media contributors who are widely followed, socially influential, or actively engaged in sharing content with other members of the online community. Like many social finance websites, StreetEYE employs a social reciprocity system under which users are “rewarded” with higher rankings and more community credibility in exchange for being generous with their sharing of blog posts and news.

Users of StreetEYE can choose to follow “top news,” “all news,” “Twitter leaders,” or “blog leaders.” Many of the leading financial blogs discussed in Chapter 3 also appear on StreetEYE’s list of leading blogs. The posts on these blogs are shared by, or linked to, the blogs of many other online visitors. Not surprisingly, StreetEYE’s list of Twitter leaders includes the names of prominent bloggers and social website operators (discussed in other parts of this book).

It might appear to new users of curated investing websites like StockTwits and StreetEYE that a general consensus exists about the identity of the financial web’s opinion leaders and top social connectors. StreetEYE’s inclusion of a social voting mechanism, and its objective of featuring top financial news as determined by a voting process, bear similarities to the social bookmarking website applications that are discussed in Chapter 8.

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